BLK INK

This is a branding project that I did for a made up design studio called BLK INK.

BLK INK Design Studio is a concept I came up with while I was actually trying to think of personal branding ideas. The concept is that BLK INK is a small design studio looking to gain more popularity and hopefully begin to attract bigger clients. 

The main branding element is the octopus wrapped around a fountain pen, as they are both heavily associated with ink. The idea was to create a visual mark that would invoke both traditional and modern design. The octopus and pen further represent a personal and hands on approach to designing.

The logo for BLK INK can be used the way it is, however there are multiple variations on the logo that are also acceptable. The usage would depend entirely on the context in which it was being used.

Marion was chosen as the main font to give a feeling of class, sophistication, and tradition. Montserrat was chosen as the secondary font to complement Marion, and to give a clean and modern feel.